Graphic Design

This program aims at providing participants with the solid basics of Graphic Design. Through a series of case study showcases and practical assignments, the course will enrich the students with a design literacy that explains the various components of graphic design practice and exercise exploring compositions and visual communication basics into real life basic graphic design projects. It is targeted to people interested in Graphic Design and with the interest of developing their basic design skills or with ambitions to engage in a career in the field through further education.

Separately, the course will include a technical component that introduces the most needed computer graphics software in graphic design, Adobe Illustrator and Adobe Photoshop, thus providing participants with the knowledge to use to transform sketches and ideas and edit images to create photographic compositions that they can include in their graphic design work.

The course is prepared by international experts in the field and will be at the level of university introductory courses. Students will have a solid foundation of theoretical and practical knowledge in the principles of visual language, which could be further developed in the following graphic design course, GD2.

The program consists of 2 short courses:

  1. GD I: The course is be built around practical projects that will focus on exercising a correct design process that will introduce the key concepts of visual communication (abstraction; composition; contrast; typography; color; pattern; texture; visual hierarchy…etc.)

  2. GD II: The projects developed in the course will focus on exercising a correct design process and will include logo and stationery design, book cover design, poster design, packaging design as well as applying graphics on products.


Adressed to :

• Candidates interested in Design

• Design majors wishing to specifically focus on or shift to graphic design

• Professionals wishing to develop their Graphic Design skills

• Candidates wishing to start a career in Graphic Design


Lectures, Design studio working sessions


• English working knowledge

• Basic general computer proficiency

• Laptop or computer access with Adobe Illustrator & Adobe Photoshop Software



Lama Khayyat or Nada Jaffal


Lama Khayyat holds an MFA in Graphic Design from the Academy of Art University in San Fransisco. A varied designer/illustrator with a vast experience in design, teaching, illustrating and writing.

Lama has taught at the German Jordanian University. Her artwork has been exhibited in many art shows, nationally and internationally. Lama has more than two dozen book designs under her belt.


Nada Jaffal is a design researcher who is skilled at synthesising complex data then translating it into meaningful and actionable insights. Using these insights, she collaborates with an interdisciplinary team to engage stakeholders throughout the design process to achieve innovative solutions that respond to people’s needs.

Starting September 2012, she has been a full time lecturer at the School of Architecture and Built Environment at the German Jordanian University in Amman. Previously she attended the graduate program at Herron School of Art and Design in Indianapolis, Indiana. In 2011, she graduated with a Master of Fine Arts in Visual Communication Design focusing on Design Research and Design Leadership. Her personal design research interests centre around designing innovative solutions for social issues like education reform and sustainability.


Payment Procedure:

You can register and pay only in cash or cheque at Design Institute Amman. Tel. (06) 462-4625, mobile  (079)714-2020


Registration terms & conditions:

 Since space is limited early registration is advised as we follow a “first come, first serve policy”.

• In order to secure a spot a non- refundable 50% of the total amount as a downpayment is required before or by the registration deadline.

• Should you withdraw from the class before the registration deadline and paid the full amount, you will only be eligible to receive 50% of the total fees.

• Should you withdraw from the class after the registration deadline you will not be eligible to receive a refund unless you have a medical problem or an unforeseen circumstance (death in the family, accident, etc). In order to receive a refund, all necessary documentation must be presented.

• In the case of workshop cancellation by Design Institute Amman, registered students are notified by email and given a full refund of the workshop fee or credit towards another workshop or course.

• We may cancel a course no later than one week before it starts if there is low demand for the course. We will notify you by email. You can either transfer onto another available course, or wait for the next term.

• Registration deadline is 10 days before the first day of the workshop.


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