Branding Today May 12 – 13th

cecilia melli

Branding Today

Date: May 12th – 13th

Time: 10:00 am – 4:00 pm


Early Bird registration JD 200 (Deadline April 18th)
registration JD 250 (Deadline May 2nd)

This course explores all the theories around Branding today. We will start by saying that “branding is not just a well designed logo, it’s about telling a story of authenticity”. Great brands and companies have a strong idea behind and this big idea is consistently expressed in everything they do.

Methods of analysis and research will be presented (persona generation, business model canvas, design thinking, ect.); students will approach, first, the principles of brand strategy and then the rules of branding design through exercises and assignments. They will experience all the principles behind the construction of a good visual brand identity including: name, logotype, tagline or “motto”, graphics, shapes (such as packaging), colors, sounds, scents, tastes, etc. which all work together and form brand awareness.

Addressed to

All creative professionals and students interested in Branding


Lectures, case studies, brainstorming, persona generation (model canvas, design thinking)


To be announced

Payment Procedure

You can register and pay in cash or cheque at Design Institute Amman. Tel. (06) 462-4625, mobile (077)794-2492.

Registration terms & conditions

 Since space is limited early registration is advised as we follow a “first come, first serve policy”.

• In order to secure a spot a non- refundable 50% of the total amount as a downpayment is required before or by the registration deadline.

• Should you withdraw from the class before the registration deadline and paid the full amount, you will only be eligible to receive 50% of the total fees.

• Should you withdraw from the class after the registration deadline you will not be eligible to receive a refund unless you have a medical problem or an unforeseen circumstance (death in the family, accident, etc). In order to receive a refund, all necessary documentation must be presented.

• In the case of workshop cancellation by Design Institute Amman, registered students are notified by email and given a full refund of the workshop fee or credit towards another workshop or course.

• We may cancel a course no later than one week before it starts if there is low demand for the course. We will notify you by email. You can either transfer onto another available course, or wait for the next term.

• Registration deadline is 2 weeks before the first day of the workshop.


Cecilia Melli

Independent Art Director and Graphic Designer, specialised in creation and management of brand identities, commissioned by direct clients as brands, magazines and designers, as well as by advertising and design agencies.

Graduated at Politecnico di Milano with a Master’s Degree in Graphic Design, she is working as an indipendent since 2009. In 2012, she enhanced her expertise with post degree courses: “Business Strategy: Defining the Brand” and “Make It Happen: Project Management” at School of Visual Arts, in New York.

Her method is made by different project phases: starting with strategic research and analysis, proceeding with the creative phase and then bringing together the two previous stages in designing and making the project happen.

Her objective as teacher is to inspire, encourage and mentore junior designers.

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